If you go to an investor!
Hello everybody! We decided that there is nothing better than self-examination. Check it all check. Therefore, feel free to implement these indicators. Somewhere they show correctly, somewhere they are not needed. But it's better if you check yourself against them. So here are the 35 KPIs you need in your business.
Below you will find over 35 types of launch metrics, as shown in the infographic, and the meaning of each KPI. Go.
1) MRR (Monthly Recurring Income) = the amount of income you receive on a monthly basis
2) ARR (Annual Recurring Income) = the amount of income you receive that repeats annually
3) ARPA (annual income per account) = MRR / total number of clients
4) Gross profit = total income minus the cost of goods sold
5) TCV (total contract value) = cost of one-time and recurring payments
6) ACV (Annual Contract Value) = the value the contract will bring to your business annually
7) LTV (Lifetime Value) = forecast of the net profit from all future customer relationships
8) Deferred income = amount received by the company before receiving it
9) Billings = current quarterly income + deferred income of the previous quarter
10) CAC (Customer Acquisition Cost) = Average cost to acquire a customer
11) CCR (Client Concentration Risk) = Revenue from Largest Client / Total Revenue
12) DAU (Daily Active Users) = the number of users who return to your startup's website or app daily
13) MAU (Monthly Active Users) = The number of users returning to your startup's website or app each month.
14) Number of logins = number of user visits to your portal.
15) Activation rate = the number of users taking certain actions to benefit from the product.
16) Month by Month (Monthly Growth) = Growth rate from month to month, comparing the current month or the past 30 days with the previous month or the last 31-60 days.
17) CMGR (Cumulative Monthly Growth Rate) = (last month / first month) ^ (1 / number of months) - 1
18) MCR (Monthly Churn Rate) = Total Lost Customers This Month / Previous Month
19) Saving by cohort =% of the original established base (1st month), which is still in progress
20) GCR (Gross Churn Rate) = MRR lost in a given month / MRR at the beginning of a month
21) Net Churn = (MRR lost - MRR from sales) this month / MRR at the beginning of the month
22) Monthly Cash Burn Rate = how much money you spend per month (gross)
23) Net Burn Rate = Revenue - Gross Margin
24) Gross Burn = monthly expenses + any other cash expenses
25) TAM (Total Addressable Market) = revenue opportunity for product
26) ARR (Annual Execution Rate) = Forecast of the current MRR for the future, on an annualized basis
27) Gross margin = difference between revenue and cost of goods sold
28) Sell-Through Rate = number of units sold during the period / number of items at the beginning of the period
29) Network effects = the influence of one user on the value of that product to other people (example: Metcalfe's law)
30) Virality = Viral Ratio = Average number of invites sent by an existing user * invitation conversion rate
31) NPS (Net Promoter Score) = the likelihood that a user will recommend your product to a friend
32) Platform Risk = Dependency on a specific platform or channel
33) Direct Traffic = Traffic going directly to your website via a link or entering a URL
34) Organic traffic = unpaid traffic from search results
35) Your own KPI.
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